Our Mission & Values

At New Fundamentals, we believe that winning is more than just avoiding loss. We reject the notion of impossibility. We challenge the established rules, norms and structures, forging new pathways that make the seemingly impossible, possible. We want to build enduring movements, and doing this work means breaking free from the confines of conventional wisdom, questioning the status quo, and realizing our collective potential for greater and faster victories. 

New Fundamentals refuses to accept the present political landscape, and our mission is  to create a new one. We believe in the inherent capacity of people to do more, achieve more, and win. New Fundamentals works to help entities win issue campaigns, win elections, and build enduring movements that will change the world. We believe that every organization can achieve its biggest goals with the right strategies and tools.New Fundamentals prides itself on working from a framework guided by our company values:

·      Equitable & Resilient Society: We believe in a society, supported by a government whose core purpose is to care for its human constituents -- not special interests.

·      Decentralizing Power: We believe that the challenges faced by society and our environment stem from the concentration of power in the hands of a few.

·      People Power for Change: We believe that building people power is essential to solve the most pressing challenges of our time – from ensuring workers get a fair deal to access to affordable, compassionate healthcare, navigating a just climate transition, and safeguarding our air and water. 

Our company promise is to listen, be thoughtful and creative. Together, we will challenge the limits of what is believed to be impossible, and make it possible.