Our Mission & Values
At New Fundamentals, our mission is to ignite transformative campaigns, innovate bold strategies, and deliver impact that lasts.
We’ve built a track record of winning where others have stalled — not by following old playbooks, but by challenging entrenched rules, reframing the possible, and forging new pathways to victory. Our work is about more than single campaigns: it’s about building enduring movements that shift power, change systems, and unlock human potential.
We refuse to accept today’s political and market constraints as permanent. Our mission is to create the fundamentals of a new landscape — one where people and communities can achieve what once seemed impossible.
Our Core Values
Equity. Power. People.
These are the fundamentals that guide everything we do:
Equity → We believe in a society — and a government — whose purpose is to serve people, not special interests. True resilience is built when equity is at the center.
Power → We believe concentrated power in the hands of a few drives today’s biggest challenges. Our work redistributes influence by building coalitions, empowering communities, and shifting decision-making.
People → We believe people are the most durable force for change. From fair wages to a just climate transition, safeguarding air and water to expanding healthcare, people power is the foundation of lasting victories.